FanRoll
When Metallic Dice Games came to us needing a fresh look, we jumped at the opportunity! A majority of us being avid TTRPG enthusiasts and “dice goblins,” this was a match made in heaven. After a deep discovery and strategy phase, we developed a new brand identity, website, and social presence that set the foundation for what would become FanRoll Dice. This rebrand sparked a long‑term creative partnership spanning multiple crowdfunding campaigns, new IPs, and major retail expansions.
Our Approach
After discovery, research, and strategy sessions, we knew that the brand needed to look authentic to RPG gamers. We got to work crafting the brand and website with a tight deadline. The brand was getting a complete makeover along with the name. For this brand, we chose multiple textures, gradients, iconography, and bold type. Established fantasy games inspired the bold typeface. The many dice FanRoll offers inspired the textures we utilized.
Building the Website
FanRoll also needed a new e-commerce website to go along with their brand. It was important that the website was clean and easy to navigate. The challenge with this website, was to create an easy-to-shop space while maintaining authenticity with RPG players. That is why we utilized mega menus and great category separation to create a good shopping experience.
Developing the Video
FanRoll wanted a promotional/hype video showing off all of its dice! We wanted to show off the textures, colors, and all the products that FanRoll offers. We utilized this video on their social media as a promotional tool to introduce Metallic Dice Games as FanRoll.
Designing New Products
Our partnership has continued to grow, with Vala’s designers collaborating closely with FanRoll to develop innovative new product lines that keep their dice fresh, exciting, and industry‑leading year after year.
Working With Powerhouse Partners
FanRoll has trusted Vala to collaborate on projects with iconic brands like Dungeons & Dragons, CATAN, and the Marvel Multiverse TTRPG. We bridge vision and production: creating compelling mockups that honor licensors’ brands, while bringing FanRoll’s creative ideas to life.
Related Projects
VALA
MARKETING
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