Monsters of Murka
When Action Fiction came to Vala Marketing with their latest crowdfunding project, Monsters of Murka, they already had a track record of running crowdfunding campaigns, with their previous biggest hitting around $80,000. For this launch, they wanted to push further and see just how far the community could grow. Together, we built a campaign that not only outperformed their past efforts, but became their most successful crowdfunding project ever, closing at $269,000.
The Results of Crowdfunding Monsters of Murka
We brought in BackerKit as a key partner for this campaign, and together with Action Fiction’s creative work, we saw the project absolutely take off. The numbers reflect the effort:
- 2,277 leads in prelaunch at $2.94 CPL
- 25.1% follower conversion
- 633 backers through ads at a ROAS of 4.17, earning $120,837.19
The campaign finished at $269,000. While Action Fiction fully credits Vala with helping them hit those numbers, we see it as a team effort. Action Fiction brought a strong product with a loyal community, and partners like BackerKit played a key role in supporting the campaign as well. Our part was running ad strategy and providing consulting to keep momentum high, but the success belongs to the collective effort.
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