Dungeons & Daddies

After the success of RocketJump’s Nail House movie campaign, the team approached Vala to help launch a TTRPG sourcebook based on Season 1 of the Dungeons and Daddies podcast… and we couldn’t wait to dive in. Even before assets arrived, we began activating their fanbase and prepared for what we knew would be one of our biggest (and funniest) campaigns yet. From marketing activations and fan‑rallying ideas to unique merch design and the occasional terrible dad joke, Vala supported the campaign every step of the way – both as marketers and as fans.