The Guild: Ren Faire'd
Vala loves working on movies and breaking records and we had the opportunity to do both with The Guild: Ren Faire'd. At $6,890,141 fundraised through Kickstarter, this movie was the most crowdfunded in history among other firsts. Vala was involved with the social media, marketing, and digital advertising management as well as the related analytics & reporting and some graphic design. All of these elements made sure that this campaign had the ultimate online visibility and engagement.
Community Engagement
From Facebook, Instagram, Twitch, Kickstarter, to Email, Vala engaged The Guild's community on all sides. Vala supported the all-day opening stream on Twitch, where we saw the most funds ever raised by a Kickstarter movie in 24 hours.
Graphic Design
Vala designed the Backer-Exclusive VIB Raid Invitation tickets with speedy turnaround time for the San Diego Comic-Con kickoff party for the campaign. Providing exclusive merch for attending backers lent to the feeling that this was something special, collectable, and limited to commemorate the campaign, essentially giving backers a physical part of Kickstarter history.
Marketing
Vala wrote campaign updates, newsletters with promotional content and updates, and social media content to both bring in new followers and engage existing audiences. Each marketing element was designed to be visually compelling to gravitate viewers to interact with the content.
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