CATAN Masterpiece Series
CATAN is one of the most beloved board games in the world, with a passionate global community – and FanRoll wanted to create an officially licensed premium edition of the classic game. After obtaining the official license, FanRoll, CATAN, and Vala partnered up to launch the Masterpiece Series. A key piece of all of this was creating a marketing campaign that would capture the attention of dedicated fans and new players alike. Our goal was to ensure a highly successful Kickstarter launch. By managing the Kickstarter campaign in full, including social media marketing, design, content creation, and more, Vala was able to maximize backer engagement while staying true to the game’s legacy.
Pre-launch Community Building: We activated the existing CATAN fanbase with teaser content, email campaigns, and social media engagement to build anticipation before the Kickstarter launch.
Optimized Ad Strategy: Using a combination of Facebook, Instagram, and Reddit ads, we targeted board game enthusiasts and previous Kickstarter backers to drive high-intent traffic.
Landing Page & Conversion Optimization: We designed a compelling pre-launch landing page on Backerkit with incentives to pledge early and join email lists for the official launch. A Kickstarter profile was optimized to maximize conversions. These pre-marketing initiatives ensured a seamless user experience from discovery to pledge.
Engaging Content & Storytelling: Through video production, high-quality photography, and strategic content marketing, we highlighted the craftsmanship and exclusivity of the Masterpiece Series in as many formats as possible, including social media, email marketing, advertising, and community forums.
Data-Driven Adjustments: Throughout the campaign, we continuously monitored analytics and adjusted ad spend, targeting, and messaging to optimize performance.
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