Services &
capabilities
Expertise
DESIGN
We have created and maintained iconic brands. Our branding work is not just logo design, custom illustration, or copywriting, but a comprehensive approach, both visually and emotionally, internally and externally, to who you are and why you do what you do.
DEVELOPMENT
In a world of templates and marked-up freelancers, we provide a full in-house team, great technology, and a continually improved process that allows us to complete design projects much quicker than our competitors without using stock assets or slapping your logo on the top of a template.
MARKETING
We provide marketing management and services across all channels and mediums, specializing in digital marketing. Our best work is done when we can fully integrate with our partners to create consistent and authentic marketing communications, both inbound and outbound.
CREATIVE
Our in-house creative team boasts a huge spectrum of competencies, from design and illustration to videography and copywriting. We can help whether you don’t know where to start or have a dream you need realized.
CROWDFUNDING
Vala has fully managed campaigns ranging from first launches to some of the highest-funded projects on Kickstarter and BackerKit. We operate as your campaign team, not a consulting layer: planning, live execution, backer communication, and post-campaign fulfillment run end to end under one roof, so you can stay focused on your product.
AMAZON 3PL
Selling on Amazon is a full operation, and we own it end to end: product listings, A+ content, and keyword optimization; Amazon PPC and external traffic campaigns; 3P inventory management across FBM, FBA, and AWD; brand store design and conversion strategy; counterfeit protection through Brand Registry; and the daily work of AHS claims, customer messages, and seller feedback.
Featured Project
FAQ
Uncover • align • absorb
Vala believes that our clients know the most about their business – where it’s been, where it’s going, what’s gone well, and what the obstacles are. A vital part of the process of understanding their business like it’s our own is to listen. This means more than getting them to sign on the dotted line. This is our chance to truly sit down, without the barrier of administrative paperwork and budgets, and learn who the client is and where they are going. Through listening to their obstacles and Identifying the “dream state” of the company, we can chart a course and start doing our best work.
curiosity • immersion • experience
Vala Marketing cannot operate without walking the floors, seeing the sights, meeting the people, eating the food, and hearing the stories of our clients. In other words, truly experiencing our clients’ brand and business. This is our perspective, from the outside. We must master a truly in-depth understanding of the market our clients participate in and their place within it.
inspiration • Disruption • innovation
This is Vala’s opportunity to seek inspiration, to experiment, to explore. Which processes can be broken down to their simplest form and rebuilt to be stronger? What tools are available to us? What tools must we build ourselves? What aspects of this company are hidden and need to be brought forth? This is the time to be bold – to make mistakes, and to pivot if need be. To do our absolute best work, Vala must have a sandbox in which to explore.
Assessment • Expertise • Strategy
After we have listened, learned, and explored, we will be able to forge the path to success. We will create a road map – starting with where the client is, where they are going, and what’s in between. The “what’s in between” is where Vala comes in. We must define the gap to build the bridge.
design • communication • community
With our insights in place and on paper, we have the blueprint – it’s time to start building. This is when we combine intuitive design and development, intentional user experiences, and focused communications to cultivate and grow our clients’ community.
Changemaking • growth • goals
Many of our clients become lifelong partners. All marketing is essentially an endeavor in change-making. Visiting a new place, purchasing a new product, or switching loyalty to brands. How do we measure the changes we have made over time? What measurable growth goals can we set? How will we evaluate our performance? When and why will we re-evaluate our strategy?
VALA
MARKETING
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